In March 2006, Joe Fresh Style debuted at 40 Real Canadian Superstore and Atlantic Superstore locations. With "fresh classics and colours," Joe took the "legwork out of everyday clothes shopping" by putting it in one convenient location. News reports described the launch as "a big gamble" for both the food retailer and designer. In fact, the branding represented the first time Mimran's name appeared on one of his labels. "Now, Mr. Mimran is finally being thrust into the public spotlight, becoming a brand in his own right." The use of "Joe," according to Mimran, was a very deliberate decision that gave the private label "instant credibility." Meanwhile, "Fresh" not only drew an association with the supermarkets where the clothes would be sold but also the line's simple, clean aesthetic.
In 2007, Loblaw began expanding the line to include sleepwear, lingerie, and children's wear, "and quickly became the top seller of kid's clothing in the country." Swimwear and sunglasses were added in 2008, and in 2009 Joe Fresh Beauty debuted with an array of reasonably priced cosmetics at $8 or less. By then, the brand had become the second-biggest-selling clothing label in the country, according to market research. A Maclean's magazine article noted Joe's appeal amongst a wide range of consumers:
CNW TORONTO, January 21, 2016Shoppers Drug Mart, the Canadian market leader in mass and prestige cosmetics, expands its beauty offering this month with the introduction of the Joe Fresh Beauty collection. The launch of Joe Fresh Beauty brings a comprehensive new lineup of seasonally relevant colours and innovative products for face, cheeks, eyes and lips, with new items to be added on a regular basis, including core and seasonal cosmetics. Joe Fresh Beauty is now available at 850 Shoppers Drug Mart and Pharmaprix stores across Canada with prices ranging from $8 to $18.
Since 2009, Joe Fresh has offered a modern range of essential beauty items in the mass cosmetics category. Joe Fresh is known for empowering everyday personal style by uniting spirited beauty with exceptional value. From essential basics to the latest trends, Joe Fresh Beauty is accessible, practical and fun. For more information about Joe Fresh Beauty, visit shoppersdrugmart.ca/joefreshbeauty.
Going up against the likes of H&M, Zara, Forever 21 and Charlotte Russe, Canadian apparel and cosmetics brand Joe Fresh has released its first shop-on-the-go application to make greater inroads into the bustling United States market.
Refreshing lineJoe Fresh manufactures apparel, accessories, shoes and cosmetics for women, men and children, marketing its clothes from a fashion-for- everyone angle. Its increasing presence in mobile supports this marketing approach.The clean-cut classic style of the apparel and increasing popularity in Canada makes expanding an obvious choice for Joe Fresh.
One of the most helpful features of the app is the store locator that assists in finding stores near the user. There is also a feature where consumers can scan or search for items they find in and out of stores.
Joe Fresh received us in a orange and white venue. A pure, colorful and modern decor, just like we know Joe Fresh. Finger food were passed around, as well as delicious and fun cocktails. In the middle of the room were displayed some of the key products of their new line. Lipsticks in different shades of pink, foundation sticks and cremes, eyeliners and mascaras. The staff was very helpful and exited to show us the vibrant colors and quality of their cosmetics. Like any good beauty event, professional makeup artists were available for touch up, which I highly enjoyed myself!
I was not expecting the line to be something out of this world, but it was exactly what I like about Joe Fresh: feminine, natural and accessible. The colors are sexy but yet, subtle. I was surprise by the long lasting of the foundation and lipstick. What is even better about all this? The price range of the products is all under 18$. Joe Fresh wanted innovative formulas that were to make beauty easy and affordable. Starting up with more than 150 new cosmetics products, the line will be available exclusively in Shoppers Drug Mart and Pharmaprix stores across Canada. You will be able to find your beauty essentials for the face, cheeks, eyes and lips in a store near you!
As Mr. Mimran cedes control to Mr. Grauso, the Joe Fresh brand faces another critical turning point as executives look to extend parts of the apparel and accessories into Shoppers Drug Mart stores, beginning with the introduction of Joe Fresh cosmetics in the spring of 2016.
These initiatives transform one of Canada's leading fashion brands into a global retail presence, driven by the Joe Fresh signatures of accessible, modern style and compelling value. With its partners, Joe Fresh will offer comprehensive collections of men's, women's and children's apparel, in addition to Joe Fresh Beauty® cosmetics, to a wide international audience.
The international agreements encompass the Joe Fresh women's, men's and children's lines, which offer apparel, activewear, sleepwear, accessories and footwear, in addition to the Joe Fresh Beauty cosmetics range.
Founded in 2006, Joe Fresh is one of Canada's premiere sources for modern style and accessible design, offering comprehensive lifestyle collections for men, women and children. Joe Fresh delivers premium quality and incredible value in categories spanning apparel, accessories, footwear and Joe Fresh Beauty® cosmetics. The brand's design vision is driven by Joe Mimran of Joseph Mimran & Associates, Creative Director of Joe Fresh, Home and Entertainment for Loblaw Companies Limited. In Canada, Joe Fresh® products are available online and in more than 340 retail locations, including 16 freestanding and studio stores. In the United States, Joe Fresh operates six freestanding stores in New York, including a flagship in the landmark 510 Fifth Avenue building. Joe Fresh products are also available in over 650 J.C. Penney stores. For more information, visit Joefresh.com.
Taking your hair care game up a notch just got easier, and more time effective!Sold individually, each sachet contains a sturdy sheet mask cap lined with conditioning ingredients like argan oil and aloe vera juice. Designed to a be worn in the shower, pop one on over a freshly shampooed mane and let the nourishing cream and steamy environment work their magic. Five minutes later and softer strands are yours.
More information including where these fragrances can be pre-ordered is available via . Retailers are still being determined and are welcome to visit JADS, who will be sampling the colognes and perfume at booth #4712 at the International Toy Fair. Images of the products and packages are available upon request. 59ce067264